How The Green Grow Club Meter Works

The GGC Meter is our way of giving eco-vendors an opportunity to evaluate where they are on their sustainability journey. The GGC meter uses a metric specifically chosen by the scientific and business community to measure environmental, economic, social and organisational aspects of business. By answering these questions, businesses are able to quickly assess the full environmental impact of producing and selling their products and services and see if any improvements need to be made. 

In this way, we are all supporting the development of a business culture which embraces full-spectrum sustainability.

Please note: We are developing our Green Grow Club Meter into an even more robust metrics. Below is en example of our current GGC Meter.


Currently, the GGC Meter shows three level eco-impact measurements in one slider.

  • The first level entry is empty but it is already a very high level of standards. If a vendor is on the GGC marketplace even with an empty bar, it shows that eco-vendor’s declaration is compliant to the four GGC ethos of plastic free, cruelty free, fair and kind, the GGC meter will be shown as empty.
  • The second level of eco-impact metric shows the meter filling up as grey, when the eco-vendor will be self-verified by a free open-source  Basic Sustainability Assessment Tool.
  • The third level of metric is reached when the meter turns green for the eco-vendors, with the achievement of 23 individual benchmarks*, finally 100% verified by Green Grow Club

On the GGC Plaza - Learning Hub everyone, not just the GGC eco-vendors, can join our benchmark learning journey and measure their environmental and social impact. 

*The GGC sustainability impact measurement compliance is based on a Business Management Tool, which is also called The Future Fit Benchmark (FFB). This tool is, in our opinion (and not jus ours btw), probably the most comprehensive sustainability guidance framework available. This tool also allows eco-vendors and conscious consumers to see how their actions satisfy the United Nations Sustainable Development Goals (SDGs).