GGC wants to give power back to the independent eco-vendors and producers!
We are a community interest company, a "sustainability learning hub" and multivendor platform for eco-vendors to sell their eco-friendly goods and eco-conscious consumers to meet their ethos with sustainable purchasing.
We don't want to add further carbon emission through unreasonable transportation for shipping purposes and we are not a company that stocks problems, therefore we don't own a warehouse and we don't store and ship items for third parties.
Every GGC eco-vendor produces / makes their items, takes good photos for featuring at the best and lists them on GGC with no listing fee or monthly subscription for selling on the platform. Every eco-vendor sets the shipping fees (postage and costs of packaging), as well as the product's price.
When conscious consumers order something on GGC, the marketplace collects the payment for the eco-vendor (including shipping fees and sales tax if applicable). The eco-vendor receive, sustainably packages the order (or makes items to order) and ships or drop-off to the conscious consumers. GGC then sends the payment to the eco-vendor without commission.
One of the benefits of buying from GGC eco-vendors, besides supporting value-driven small businesses and artisans instead of less sustainability minded factories and mass retailers, is that you can often get something special, that could even possibly customised for you, getting in touch to the eco-vendors. If you buy multiple items on GGC from different eco-vendors, you might pay multiple shipping, unless the eco-vendors are banding together also with drop-shipping methods for their products.
When comes to shipping and distribution, having a centralised hub for stocking, fulfilling and shipping, implies a lot of energy to keep the items in perfect conditions and also a lot of travelling of the goods from the producers to the warehouse... way before the consumer place the order. Once the customer place the order, then there is more mileage ahead for the items and more transportation and impact on carbon emissions for every single purchase. We think that this is absolutely unsustainable.
There are several sustainability-base key reasons for decentralising the supply chain, and we are sure we can find out even more reasons than the following ones:
• Freshness and the ability to respond promptly to conscious consumer demand - products are better served when in close proximity to consumers.
• Having the local knowledge, control and capability to react to evolving local sustainability driven demands and requirements.
• Developing a more personalised service for conscious customers –as producers we know well that offering a ‘bespoke service’ over simply competing on price holds a significant advantage.
• Reduce dormant time and the use of heavy packaging and preserving agents for extending product shelf life within the supply chain - directly supporting the green agenda demanded by consumers.
• Opportunities to develop and introduce local sourcing of produce to reflect recent shift in consumer preferences – could help to offset latent fears of a loss of economies of scale and act as a ‘gateway’ for greater use of local and regional product sustainable brands.